Choosing safe products for children

Start with gentle formulas

Choose products free of strong fragrance and dyes, and formulated specifically for children.

Mind the age range

The age range on the pack is not marketing guidance — formulations genuinely differ between newborns and older children.

Patch test

Try a small amount on a limited area of skin and wait a day before full use.

Check expiry and storage

Review the expiry date and the period-after-opening, and store products away from direct heat and humidity.

Ask a doctor

For sensitive skin or any existing skin condition, consult your pediatrician before introducing a new product.